Reebok Introduces New Sole Fury Sneakers

Incorporating the brand’s signature split cushioning technology.

Footwear
7,843 Hypes 7 Comments

Reebok is taking its split cushioning technology to the next level. Originally introduced in the early ’90s, the sportswear giant decided to break away from conventional footwear at the time and introduce a split sole, which resulted in lighter, more flexible shoe. The design was unique and gave the sneaker a bold look that’s still replicated nearly 25 years later. Reebok is now aiming to advance the game-changing technology with the upcoming Sole Fury model.

The brand has tapped photographers and filmmakers Marcus Hyde, Tyler Ross, Jahleel Weaver, Matthew Adams Dolan, collective DISCWOMAN, and Jeremiah Maestre to capture the upcoming campaign, whom have also “split” from their traditional paths and embraced the theme of pushing boundaries. Take a look at some of the stories from the creatives above.

The new Sole Fury with split cushioning tech is slated to release at Reebok on Nov. 8. In other news, retailer Sneakersnstuff recently collaborated with Reebok to revamp the DMX Run 10 for its 10th anniversary.

Read Full Article

Reebok Sole Fury

Image Credit
Reebok
More

What to Read Next

F-LAGSTUF-F SS19 Is the Next Evolution of Trek Gear
Fashion

F-LAGSTUF-F SS19 Is the Next Evolution of Trek Gear

Must-haves for urban explorers and stylish hikers.

99%IS Elevates Faux Fur With Handmade Graffiti Jackets
Fashion

99%IS Elevates Faux Fur With Handmade Graffiti Jackets

Custom creations from the Seoul-based label.

Bollinger Motors Debuts a Fully-Electric Pickup Truck
Automotive

Bollinger Motors Debuts a Fully-Electric Pickup Truck

Optimized for maximum storage.


PUMA Unveils "POWER THRU PEACE" Capsule Honoring Tommie Smith
Fashion

PUMA Unveils "POWER THRU PEACE" Capsule Honoring Tommie Smith

Highlighting the 50th anniversary of the Olympian’s protest salute.

StockX Launches Service in the UK & Europe
Footwear

StockX Launches Service in the UK & Europe

“The stock market of things” expands its reach.

Drake Brings Chris Brown On Stage for "Party"
Music

Drake Brings Chris Brown On Stage for "Party"

An unexpected surprise during the L.A. show of the ‘AATTM’ tour.

More ▾