Little Dragon Combine Gaming & Disco for New "Lover Chanting" Video
The genre-bending act created their own video game.
Earlier this month, Little Dragon announced their new Lover Chanting EP and promoted the project by releasing its title track as its lead single. Now, the group are back with the the official “Lover Chanting” video.
Notably, Little Dragon’s “Lover Chanting” visual was brought to life by director Jack Whiteley, who put the unique, video game-themed vignette together at Kent, England’s Allington Castle.
“We felt there were some strong parallels to draw between the late-70s disco scene and the world of online role play gaming,” Whiteley shares via press release. “Two worlds worshipped for freedom of expression, pure escapism and the ability to redesign yourself in any way you want. This is our attempt at creating a hybrid between those two worlds – a surreal online gaming environment and a heated 70s disco dance-off!”
“Big hugs to director team Jack and Joe and of course all the party people! It was the most splendid day that Kent had seen in years,” Little Dragon add. “Sun shining over the rose garden with avatars lined up ready to lose their minds. Come full moon the disco was on. No turning back this time. Unless you level up!”
You can view Little Dragon’s new “Lover Chanting” video above, while the Lover Chanting EP is scheduled to arrive on November 9.
Back in September, Little Dragon and BADBADNOTGOOD linked up for “Tried.”
