A$AP Rocky Previews Upcoming MTV Work

Throwback visuals with an aim to “get back to the music.”

By
Music
6,730 Hypes 0 Comments

Following the announcement that A$AP Rocky would be partnering with MTV, the Harlem artist recently took to Instagram to tease a video and visuals for his forthcoming work. The two-year deal with the network will see a development of original content and programming, along with creative work for advertisers. Rocky’s own company, AWGE, also launched a new venture called MTV Labs, which will focus on creating franchises for the TV channel and its sponsors.

In the video above, A$AP Rocky unveils a series of trippy visuals, followed by reworked retro clips featuring MTV’s former chief news correspondent Kurt Loder. “Now it’s time for a change…now it’s time to get back to the music,” quotes the voiceover. A documentary-style interview towards the end of the clip also highlights the rapper’s beginnings and his bond with A$AP mob.

Read Full Article

What to Read Next

A$AP Rocky and Clams Casino Preview Brand New Collab
Music

A$AP Rocky and Clams Casino Preview Brand New Collab

Teasing the cut during Yams Day 2021.

A$AP Rocky, Tame Impala and More Announced for Life is Beautiful Festival 2021
Music

A$AP Rocky, Tame Impala and More Announced for Life is Beautiful Festival 2021

The Las Vegas festival is set to take place September 2021.

Billie Eilish, A$AP Rocky, J Balvin and Post Malone Will Headline NYC's Governors Ball 2021
Music

Billie Eilish, A$AP Rocky, J Balvin and Post Malone Will Headline NYC's Governors Ball 2021

Megan Thee Stallion, 21 Savage and Young Thug are also set to perform.


A$AP Rocky, Lil Baby and Lil Uzi Vert to Headline Lyrical Lemonade's Summer Smash 2021
Music

A$AP Rocky, Lil Baby and Lil Uzi Vert to Headline Lyrical Lemonade's Summer Smash 2021

Baby Keem, Lil Yachty, Gunna, Swae Lee and more are also on the festival’s bill.

Microsoft Is Redesigning Its Paint App for 3D Support
Tech

Microsoft Is Redesigning Its Paint App for 3D Support

The Windows 10 upgrade will see more advanced features for the archaic tool.

A 3D-Printed Map of Tokyo in 100 Pieces
Design

A 3D-Printed Map of Tokyo in 100 Pieces

A miniature replica of the city compiled from 10×10 cm squares.

FRONTEER Launches "Dawn and Dusk" Collection
Footwear

FRONTEER Launches "Dawn and Dusk" Collection

The second issue from the burgeoning brand, inspired by the sun’s rise and set.


A Look Inside 24 Kilates' Bank Vault-Like Bangkok Store
Design

A Look Inside 24 Kilates' Bank Vault-Like Bangkok Store

Sneakers turn into lavish valuables at this location.

Desiigner Drops His New Track "Outlet"
Music

Desiigner Drops His New Track "Outlet"

On OVO Sound Radio.

A Look at Jeff Koons' New Exhibition at Almine Rech Gallery
Arts

A Look at Jeff Koons' New Exhibition at Almine Rech Gallery

Running until January.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.