Sportswear Makes An Impact At Pitti Uomo

Move over #menswear.

By //Fashion 

Though renowned for its celebration of classic tailoring and heritage menswear labels, Pitti Uomo has become a highly influential platform for discovering new design talent that pushes beyond the usual scope of what’s recognized as “traditional” men’s clothing. In addition to its successful guest designer presentations, the bi-annual Florentine fair hosts a slew of activations aimed at broadening the conversation around what brands, textile companies and fabric techniques bolster the fashion industry.

For its 93rd edition, Pitti Uomo launched its very first sportswear showcase in collaboration with storied Biella-based textile firm, REDA. Dubbed Athlovers, the project brought five innovative sportswear labels from all over the world – including Woolmark Prize winner DYNE (USA), ISAORA (USA), Aeance (Germany), 42.54 (Belgium) and GR1PS (Italy) – together with REDA to create collections utilizing experimental fabrics from the company’s newly-launched Active division.

Our latest editorial sees select pieces from each label on the streets of Florence, Italy. Scroll through the gallery above and let us know what your favorites are.

Check out all the best street style from Stockholm Fashion Week Fall/Winter 2018.

Read Full Article
IsaoraPitti UomoDYNEFashion Week Fall/Winter 2018AthloversAeanceGr1ps42.54

You may also like

Roberto Cavalli to Be Special Guest at Pitti Uomo 94
Fashion

Roberto Cavalli to Be Special Guest at Pitti Uomo 94

Joining British designer Craig Green.
760 Hypes 1 Comments
COS Will Present "Soma" Collection at Pitti Uomo 94
Fashion

COS Will Present "Soma" Collection at Pitti Uomo 94

To be presented in a special choreographed performance.
3,136 Hypes 2 Comments
Bed J.W. Ford SS19 Revealed an Equestrian Universe, Upcoming adidas Collaboration
Fashion 

Bed J.W. Ford SS19 Revealed an Equestrian Universe, Upcoming adidas Collaboration

Utilizing Three Stripes branding and the new Kamanda silhouette.
2,114 Hypes 8 Comments
Craig Green Is the Next Guest Designer for Pitti Uomo 94
Fashion

Craig Green Is the Next Guest Designer for Pitti Uomo 94

Where the British designer will present his Spring/Summer 2019 collection.
1,145 Hypes 0 Comments
COS Releases Soma Menswear Essentials Capsule
Fashion

COS Releases Soma Menswear Essentials Capsule

Following its debut at Pitti Uomo 94.
2,556 Hypes 1 Comments
Here's What Happened at the Moncler and fragment design Launch at Pitti
Fashion 

Here's What Happened at the Moncler and fragment design Launch at Pitti

Get your first glimpse of the anticipated collaboration.
7,412 Hypes 4 Comments


What to Read Next

Napa by Martine Rose Returns for Snow-Ready Fall/Winter 2018 Collection
Fashion

Napa by Martine Rose Returns for Snow-Ready Fall/Winter 2018 Collection

More curly fleece to look forward to.

ASICSTIGER™ Brand’s SMSB™ SESSIONS and Pop-up Celebrates Fashion, Music and the Arts
Events 

ASICSTIGER™ Brand’s SMSB™ SESSIONS and Pop-up Celebrates Fashion, Music and the Arts

Presented by ASICSTIGER
Featuring performances by Xavier Omar, Sylvan Lacue, Joyce Wrice and Reo Cragun.

Nepenthes New York & SUICOKE Drop Limited-Edition Miura Slides
Footwear

Nepenthes New York & SUICOKE Drop Limited-Edition Miura Slides

A surprise collab between two cult favorites.


10 Product Drops You Don't Want to Miss This Week
Fashion 

10 Product Drops You Don't Want to Miss This Week

Gucci, Uniqlo U, PACCBET x Carhartt WIP and more.

Mike WiLL Made-It Taps Pharrell, Big Sean, Quavo & Rae Sremmurd For "Aries (Yugo) Part 2"
Music

Mike WiLL Made-It Taps Pharrell, Big Sean, Quavo & Rae Sremmurd For "Aries (Yugo) Part 2"

The latest from the Atlanta producer.

Action Bronson to Star in Martin Scorsese's Crime Film 'The Irishman'
Music

Action Bronson to Star in Martin Scorsese's Crime Film 'The Irishman'

Reportedly alongside Robert De Niro, Al Pacino and Joe Pesci.

More ▾