Noah Educates on the Dangers of Single-Use Plastics

Noah has never been the type of brand to shy away from supporting social causes; as we noted in our 2017 feature on founder Brendon Babenzien, the company intends to use clothing as a “vehicle to implement change.” Now, directly following the unveiling of the label’s Winter 2017 editorial, Noah and its operating crew have taken to Instagram to explain the dangers of single-use plastics and inform customers of current perils plaguing the environment.

Utilizing a clip from a Five Films short film, Noah — with help from the Plymouth Marine Laboratory — helps break down the toxic relationship between plastic and the Earth’s marine ecosystems. As the vignette shows, pollutant-filled microplastics have the potential of traveling from the smallest of organisms all the way to our own bodies.

“In reality, plastic debris never fully degrades, but fragments into a million tiny parts, too small for us to see with our eyes,” reads a quote from Noah’s Instagram post. “As we look ahead to 2018, we consider those we work with and rely on, the friends and family we care about, and people who make our lives better. We want to move into the new year conscious of how about their lives can be affected by this massive problem, and how we can make a difference.” The solution: recyclable plastics and reusable wares. “Ask to not have plastic utensils with your food, and know that it’s okay to return utensils or straws that haven’t yet been used or unwrapped.”

Ominously, Noah’s own statement ends with the warning of “If the oceans die, we die.”