Noah Educates on the Dangers of Single-Use Plastics

“If the oceans die, we die.”

By //Fashion

Noah has never been the type of brand to shy away from supporting social causes; as we noted in our 2017 feature on founder Brendon Babenzien, the company intends to use clothing as a “vehicle to implement change.” Now, directly following the unveiling of the label’s Winter 2017 editorial, Noah and its operating crew have taken to Instagram to explain the dangers of single-use plastics and inform customers of current perils plaguing the environment.

Utilizing a clip from a Five Films short film, Noah — with help from the Plymouth Marine Laboratory — helps break down the toxic relationship between plastic and the Earth’s marine ecosystems. As the vignette shows, pollutant-filled microplastics have the potential of traveling from the smallest of organisms all the way to our own bodies.

“In reality, plastic debris never fully degrades, but fragments into a million tiny parts, too small for us to see with our eyes,” reads a quote from Noah’s Instagram post. “As we look ahead to 2018, we consider those we work with and rely on, the friends and family we care about, and people who make our lives better. We want to move into the new year conscious of how about their lives can be affected by this massive problem, and how we can make a difference.” The solution: recyclable plastics and reusable wares. “Ask to not have plastic utensils with your food, and know that it’s okay to return utensils or straws that haven’t yet been used or unwrapped.”

Ominously, Noah’s own statement ends with the warning of “If the oceans die, we die.”

We often hear about how hard it is for plastic to break down. In reality plastic debris never fully degrades, but fragments into a million tiny parts, too small for us to see with our eyes. Shown above are Zooplankton, the most vital players in our marine ecosystems, way at the bottom of the food chain, ingesting microplastic beads for the first time. These microplastics can hold on to deadly pollutants and will undoubtably travel up the food chain and end up in our bodies. We’d like to start this year by reiterating our focus on single-use plastics and the dangers they pose. – As we look ahead to 2018, we consider those we work with and rely on, the friends and family we care about, and people who make our lives better. We want to move into the new year conscious of how about their lives can be affected by this massive problem, and how we can make a difference. The coastline is where the problem is most recognizable, as larger plastic trash collects seaside, but it starts at home and at work. While it’s incredibly easy to pick up plastic trash at the beach, or anywhere really, it’s even easier to avoid single use plastics all together. Even if they can’t always be avoided, you can opt for recyclable plastics when you have to. Pack and keep reusable bags around. Invest in reusable tools and containers. Ask to not have plastic utensils with your food, and know that it’s okay to return utensils or straws that haven’t yet been used or unwrapped. – This clip was excerpted from a short film by Five Films with the help of the Plymouth Marine Laboratory. It takes place in a single drop of water over the course of three hours. This year we will continue to talk about plastics. – If the oceans die, we die.

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