BEAMS and Champion look to build upon their storied relationship with yet another new collaborative capsule. The pair links up for the upcoming spring/summer season — creating a casual lineup that offers subtle reworks on an assortment of sportswear staples. Sticking primarily to a palette consisting of black, grey and blue, hoodies, T-shirts, lightweight outerwear, track pants and shorts do well to connect with those keen on maintaining active lifestyles.
When asked to comment on the venture, Chris Haggarty, managing director of Champion Products Europe Limited had this to say:
“It’s a collection we are very proud of. It perfectly showcases Champion’s rich sporting heritage and BEAMS’ strong Japanese apparel identity to update iconic pieces of men’s and women’s apparel. It is a collection inspired by our joint passion for designing modern classics — discerning pieces that modern urban nomads desire when they are on the move.”
The new collection is available now as an exclusive release for the Champion store located on Brewer Street in London. Meanwhile, in other fashion news, here is an official look at the Saturdays NYC & fragment design capsule.
48-50 Brewer St
W1F 9TG, UK