Founded in Luton back in 2013 and focused on giving an edge to ready-to-wear staples, British streetwear brand AVALE Studios has now moved on from its early days as a purely cut-and-sew outfit and revealed the lookbook for its latest collection — and its most comprehensive to date.
Titled “Cold City,” the range takes inspiration from brand founder Aaron Vale’s experience of growing up in the town — seeking to address lack of opportunity and the difficult choices facing youth in such proximity to, yet fundamentally so far away from, London. Comprised of 13 pieces, the collection includes hoodies, T-shirts and — most notably — statement denim pieces, all subtly nodding to Vale’s influence from Japanese streetwear.
Browse through the “Cold City” lookbook above and let us know what you think of the collection in the comments. And, when you’re done with that, check out how designer Feng Chen Wang is challenging the “Made In China” stereotype.