YouTube Red Announces 'Lace Up: The Ultimate Sneaker Challenge'

The very first “unscripted sneaker design competition series.”

By //Footwear

YouTube Red has introduced an all-new original series known as Lace Up: The Ultimate Sneaker Challenge. Billed as the very first “unscripted sneaker design competition series,” Lace Up: The Ultimate Sneaker Challenge comes from the minds of sneaker designer D’Wayne Edwards and executive producer Ken Mok, who is best known for his work on America’s Next Top Model. Hosted by Adande “sWoozie” Thorne, YouTube Red’s new “sneaker design competition” program will feature special guest appearances by Fetty Wap, Anthony Anderson, Ashley Graham, Macklemore, Stan Smith, Eddie Huang, James Harden and other high-profile, fan-favorite celebrities.

Lace Up: The Ultimate Sneaker Challenge will bring together “aspiring footwear designers” from all around the globe, allowing the contestants to engage in a battle to determine the individual best suited to “design, develop and produce the next great sneaker.” For the grand finale, the designers-to-be will compete to win an opportunity to design and create their very own limited edition James Harden Sneaker; the winner will also secure a position as a designer for adidas.

Lace Up: The Ultimate Sneaker Challenge will debut on YouTube Red on September 14, while the lead trailer for the series can be viewed above.

Read Full Article
Image Credit
YouTube
adidasyoutubeD'Wayne EdwardsJames HardenYouTube RedvideosLace Up: The Ultimate Sneaker Challenge

You may also like

YouTube Announces Partnership With Kevin Durant
Tech

YouTube Announces Partnership With Kevin Durant

Media companies continue to sign professional athletes.
2,164 Hypes 4 Comments
Acclaimed Eminem-Produced Satirical Rap Film 'Bodied' Purchased by YouTube
Entertainment

Acclaimed Eminem-Produced Satirical Rap Film 'Bodied' Purchased by YouTube

Set to be previewed at the Sundance Film Festival.
2,115 Hypes 4 Comments
John Cena and Kat Dennings Star in New Youtube Red Animation "Dallas & Robo"
Entertainment

John Cena and Kat Dennings Star in New Youtube Red Animation "Dallas & Robo"

Two space truckers trying to earn cash.
1,052 Hypes 1 Comments
RED Will Link up With Lucid on an 8K 3D Camera for the Hydrogen One Smartphone
Tech

RED Will Link up With Lucid on an 8K 3D Camera for the Hydrogen One Smartphone

Two 4K cameras that can convert images and video into 8K.
2,915 Hypes 6 Comments


What to Read Next

adidas Skateboarding & Magenta Join Forces for a 2017 Fall Collection & Skate Video
Fashion

adidas Skateboarding & Magenta Join Forces for a 2017 Fall Collection & Skate Video

The second time the brands have collided.

Nike Debuts the Air Max 97 Plus Silhouette in Black & White
Footwear

Nike Debuts the Air Max 97 Plus Silhouette in Black & White

Complete with a full-length AM97 unit.

Raf's Calvin Klein 2018 Spring/Summer Show Taps Cowboy Boots, Americana & Horror Films
Fashion

Raf's Calvin Klein 2018 Spring/Summer Show Taps Cowboy Boots, Americana & Horror Films

Western shirts, cowboy boots and an eerie horror-style track stealing the show.


New 'EPICLY LATER'D' Explores Bam Margera's Bout With Alcoholism & Depression
Entertainment

New 'EPICLY LATER'D' Explores Bam Margera's Bout With Alcoholism & Depression

Bam is back with his love for skateboarding.

Your First Look at the Public School x Air Jordan 15
Footwear

Your First Look at the Public School x Air Jordan 15

Buttery suede over the original’s woven upper.

Spotify & Hulu Announce $5 USD Bundle for Students
Entertainment

Spotify & Hulu Announce $5 USD Bundle for Students

Streaming just got a whole lot cheaper.

More ▾