90-Year Old Chinese Sneaker Brand Warrior Rebrands Its Iconic Footwear Model
“Warrior Ordinary Streetwear 33.”
Founded in 1927, Warrior or “Hui Li” as it is known in China, had its beginnings crafting sports shoes for Chinese athletes and would go on to become a household name in the ’60s, ’70s and ’80s, as a working class brand. But today, Warrior stands as a cultural icon, loved by alternative youth in Shanghai and Beijing. Recently, Warrior went through a full-scale rebranding — relaunching its most iconic footwear under the name “WOS33,” which stands for “Warrior Ordinary Streetwear 33” (33 is an auspicious number in Chinese culture). The WOS33 model features a lightweight canvas upper accented by simple leather panel color-ups and painted metal eyelets. While a retro basketball sole unit, traditional Chinese wood pattern decorated foxing tape and original tag round up the design of the shoe. Retailing at €70 EUR (approximately $85 USD), the WOS33 Warrior sneakers are available now via WOS33’s official website.
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