90-Year Old Chinese Sneaker Brand Warrior Rebrands Its Iconic Footwear Model

“Warrior Ordinary Streetwear 33.”

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Footwear
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Founded in 1927, Warrior or “Hui Li” as it is known in China, had its beginnings crafting sports shoes for Chinese athletes and would go on to become a household name in the ’60s, ’70s and ’80s, as a working class brand. But today, Warrior stands as a cultural icon, loved by alternative youth in Shanghai and Beijing. Recently, Warrior went through a full-scale rebranding — relaunching its most iconic footwear under the name “WOS33,” which stands for “Warrior Ordinary Streetwear 33” (33 is an auspicious number in Chinese culture). The WOS33 model features a lightweight canvas upper accented by simple leather panel color-ups and painted metal eyelets. While a retro basketball sole unit, traditional Chinese wood pattern decorated foxing tape and original tag round up the design of the shoe. Retailing at €70 EUR (approximately $85 USD), the WOS33 Warrior sneakers are available now via WOS33’s official website.

For more contemporary fashion news, learn more about Sankuanz, the emerging Chinese streetwear brand you need to know.

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Image Credit
Emanuele D'Angelo

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