Under Armour Heads to Portland for New Innovation & Design Hub

70,000 square feet and all the latest technology.

Fashion
4,601 Hypes 0 Comments

After months under construction, Under Armour has just completed its new 70,000 square foot Portland headquarters.

The Southwest Portland building sits next to Dunaway Park and will serve as UA’s center for “performance innovation, bringing footwear design, development and innovation.” Th new design hub boasts a biomechanics lab, a performance training facility for athletes and plenty of room for designers and developers.

“Footwear is a key driver of our long-term growth and success,” says Peter Ruppe, UA’s Senior Vice President for Footwear. “We’ve established a strong foundation, and now UA PDX represents a considerable leap forward towards creating leading performance footwear designed to make athletes better.”

Take a look at Under Armour’s new Portland global innovation hub above.

Earlier this month, UA teamed up with Concepts and Tom Brady for a new style of sneakers.

Read Full Article

What to Read Next

Official Images of the Under Armour Curry 11 "Bruce Lee Fire"
Footwear

Official Images of the Under Armour Curry 11 "Bruce Lee Fire"

Available now.

Ye Names Controversial Designer Gosha Rubchinskiy New YEEZY Head of Design
Fashion

Ye Names Controversial Designer Gosha Rubchinskiy New YEEZY Head of Design

“The arrival of this legendary Russian designer at YEEZY, the pre-eminent global brand in music and fashion, is a milestone in design history.”

Art021 Heads to Hong Kong for Inaugural Fair
Art

Art021 Heads to Hong Kong for Inaugural Fair

Set to redefine the traditional fair model.


Björk Is Coming to Brooklyn for “Under the K Bridge” DJ Set
Music

Björk Is Coming to Brooklyn for “Under the K Bridge” DJ Set

The day’s roster also includes Shygirl, Sega Bodega and more.

adidas Gets Functional With the "Dark Burgundy" UltraBOOST ATR Mid
Footwear

adidas Gets Functional With the "Dark Burgundy" UltraBOOST ATR Mid

Loaded with all the latest performance tech.

This 1-of-1 Presto X Features Nike's Many Logos
Footwear

This 1-of-1 Presto X Features Nike's Many Logos

For Nike’s VP of Innovation & Special Projects, Mark Smith.

Post Malone & 21 Savage Unite for 'Beerbongs and Bentleys' Single "rockstar"
Music

Post Malone & 21 Savage Unite for 'Beerbongs and Bentleys' Single "rockstar"

Our first taste of his sophomore album.

YouTube Red Enlists Fetty Wap, Stan Smith, Ashley Graham & More for First Three 'Lace Up' Episodes
Footwear

YouTube Red Enlists Fetty Wap, Stan Smith, Ashley Graham & More for First Three 'Lace Up' Episodes

Who will come out on top?

Victory Journal Is Dropping a New Edition of Its Polo Tome
Fashion

Victory Journal Is Dropping a New Edition of Its Polo Tome

‘Bury Me With the Lo On’ is back and better than ever.


Wavves Drop "The Lung" for Adult Swim’s Single Series
Music

Wavves Drop "The Lung" for Adult Swim’s Single Series

Reminiscent of their early works.

KNOW WAVE Partners With Notre to Support Nick Van Woert's First Chicago Exhibit
Fashion

KNOW WAVE Partners With Notre to Support Nick Van Woert's First Chicago Exhibit

As part of the annual EXPO CHICAGO event.

Latest 'The Shape of Water' Trailer Teaches "F U" In Sign Language
Entertainment

Latest 'The Shape of Water' Trailer Teaches "F U" In Sign Language

Because actions speak louder than words.

11 by Boris Bidjan Saberi Celebrates 11 Years of 'Style Zeitgeist' With a Backpack Collab
Fashion

11 by Boris Bidjan Saberi Celebrates 11 Years of 'Style Zeitgeist' With a Backpack Collab

More importantly, it’s waterproof.

Lorde Shares "Homemade Dynamite" Remix with SZA, Khalid & Post Malone
Music

Lorde Shares "Homemade Dynamite" Remix with SZA, Khalid & Post Malone

Bringing along an all-star cast for the remix.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.