adidas Gets Functional With the "Dark Burgundy" UltraBOOST ATR Mid

Loaded with all the latest performance tech.

Footwear
12.4K 0 Comments

Four months after the unveiling of the Heather Burgundy UltraBOOST ATR Mid, adidas has revealed another integral part of the ATR puzzle.

Producing a runner for seasonal landscapes, adidas serves up the Dark Burgundy iteration of the UltraBOOST ATR Mid. Boasting the latest in adidas’s performance technology, this new UltraBOOST features BOOSTTM, the “Continental Stretchweb” outsole, a reflective construction to guard against the elements, stronger ankle protection, a midsole with “ultra-responsive comfort and cushioning that stores and returns energy” regardless of outside conditions and “splash-repellent” Primeknit materials. Regardless of how dark it is outside or how hard it’s raining, the UltraBOOST ATR Mid is ready.

In a statement, adidas Running’s Stephan Schneider shared the following:

“The autumnal weather can be unpredictable and as a result it took us longer than usual to develop these products … Extensive testing ensured that each design element offers protection and uncompromised comfort in any condition. We specifically focused on increasing the ankle height in order to protect and create a smoother movement from the leg into the foot with each stride.”

You can take a look at the new Dark Burgundy UltraBOOST ATR Mid above, and stay tuned for more additions to the style. For more, check out the “Trace Green” version of the shoe.

Read Full Article

What to Read Next

This 1-of-1 Presto X Features Nike's Many Logos
Footwear

This 1-of-1 Presto X Features Nike's Many Logos

For Nike’s VP of Innovation & Special Projects, Mark Smith.

Post Malone & 21 Savage Unite for 'Beerbongs and Bentleys' Single "rockstar"
Music

Post Malone & 21 Savage Unite for 'Beerbongs and Bentleys' Single "rockstar"

Our first taste of his sophomore album.

YouTube Red Enlists Fetty Wap, Stan Smith, Ashley Graham & More for First Three 'Lace Up' Episodes
Footwear

YouTube Red Enlists Fetty Wap, Stan Smith, Ashley Graham & More for First Three 'Lace Up' Episodes

Who will come out on top?

Victory Journal Is Dropping a New Edition of Its Polo Tome
Fashion

Victory Journal Is Dropping a New Edition of Its Polo Tome

‘Bury Me With the Lo On’ is back and better than ever.

Wavves Drop "The Lung" for Adult Swim’s Single Series
Music

Wavves Drop "The Lung" for Adult Swim’s Single Series

Reminiscent of their early works.


KNOW WAVE Partners With Notre to Support Nick Van Woert's First Chicago Exhibit
Fashion

KNOW WAVE Partners With Notre to Support Nick Van Woert's First Chicago Exhibit

As part of the annual EXPO CHICAGO event.

Latest 'The Shape of Water' Trailer Teaches "F U" In Sign Language
Entertainment

Latest 'The Shape of Water' Trailer Teaches "F U" In Sign Language

Because actions speak louder than words.

11 by Boris Bidjan Saberi Celebrates 11 Years of 'Style Zeitgeist' With a Backpack Collab
Fashion

11 by Boris Bidjan Saberi Celebrates 11 Years of 'Style Zeitgeist' With a Backpack Collab

More importantly, it’s waterproof.

Lorde Shares "Homemade Dynamite" Remix with SZA, Khalid & Post Malone
Music

Lorde Shares "Homemade Dynamite" Remix with SZA, Khalid & Post Malone

Bringing along an all-star cast for the remix.

BMW Unveils a Limited Edition Blue M Bike to Match Your M5
Design

BMW Unveils a Limited Edition Blue M Bike to Match Your M5

For the serious hobbyist.

More ▾