adidas Introduces the 3.5 oz adiZero F50 Boot

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adidas’ impossibly light, next-generation adiZero F50 boot was unveiled at the UEFA Champions Festival in the form of a prototype weighing at just 99 grams (3.5 oz.) The first football boot to dip below 100 grams, the new F50 also outweighs its...

adidas Skateboarding 2013 Spring/Summer Lucas Pro

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adidas Skateboarding has released new flavors of the Lucas Pro, French professional Lucas Puig’s pro design. These renditions find the sneaker outfitted in a set of three refreshing colorways, each adjusted to accommodate cushioning as much as...

Damian Lillard x adidas Real Deal “Rookie of the Year”

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Even though Portland missed out on the Playoffs this year, Damian Lillard was unanimously named “Rookie of the Year” for his efforts in an impressive and promising season. Accordingly, adidas has created a special edition “Rookie of...

adidas Nitrocharge Soccer Boots

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adidas’ expertise in the realm of soccer has yielded some of the most innovative and groundbreaking boots ever. Enter the German sportswear brand’s latest effort, the Nitrocharge. Positioned for the box-to-box midfielder that’s unre...

adidas Basketball’s Wall x Lillard x Holiday x A$AP Rocky: “Quick Ain’t Fair” Behind the Scenes | Video

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Hot on the heels of adidas’s “Quick Ain’t Fair” campaign, the brand has unveiled this behind the scenes video. Starring John Wall, Damien Lillard, Jrue Holiday, A$AP Rocky and of course, the adidas CrazyQuick, this quick video...

adidas adizero Adios BOOST

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adidas’s latest addition to the BOOST lineup is the adizero Adios BOOST, a focused, race-ready running model that has already seen use on the feet of some world’s best marathon runners this year. Gone is the ADIPRENE midsole from past gen...

adidas Skateboarding Spring/Summer 2013 ADICOURT ‘Gonz’

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adidas Skateboarding has continually brought new life to some of adidas’s most iconic classics. Case in point is their updated use of the ADICOURT. Re-purposed as a skate-friendly variant under the watchful eye of skate legend Mark Gonzales, th...

adidas Originals 2013 Spring/Summer Match Play

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Reviving the tennis great Arthur Ashe’s signature sneaker, adidas Originals reworks its timeless Match Play model against the contemporary, street-infused menswear landscape for the spring/summer apparel season. This time around the canvas low-top di...

adidas Originals Tech Super Running White/Warning/Collegiate Silver

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Bringing the retro runner Tech Super silhouette into its third decade of existence, adidas Originals applies a Miami Dolphins-inspired colorway that will surely appeal to those looking to boost their summer selection of kicks. Starting with a grey fo...

adidas Originals 2013 Summer Samba

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Live from adidas Originals’ 2013 summer collection, the longtime shoemaker has set forth to revamp its mainstay Samba silhouette to pair nicely with a warm-weather wardrobe. The indoor football-inspired sneaker is set to be available in two base colo...

adidas Originals Superstar Clear Vivid Red

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The Superstar has long been one of adidas’s most important archival models, representing an era of simple, no frills performance as well as one of the first shoes to intersect with popular culture. A new update presents itself in a bold colorwa...

A$AP Rocky with John Wall, Damian Lillard and Jrue Holiday in adidas’ #QuickAintFair

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Fresh off a “Yacht Club” spread in the latest issue of GQ, A$AP Rocky was tapped by adidas for a brand new #QuickAintFair campaign highlighting the brand’s upcoming Crazyquick. Narrated by Rocky himself and set to the rapper’s...

adidas Consortium adicolor 30th Anniversary Pack

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Allowing wearers to flaunt their creative mind on otherwise clean-cut silhouettes, adicolor has seen an ardent following among adidas fans and budding designers alike. Culling from a special selection of colorways without forgoing originality, acryli...

UPDATE: Nike, adidas, New Balance and PUMA Team Up for Boston

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The tragic events of the Boston Marathon marred what should have been a great day for runners and fans alike. While the perpetrators’ intent and motives are still unclear, what is for sure is that the events of that day have unified not just Bo...

adidas 2013 “It’s Blue, What Else Matters?” Campaign for Chelsea FC

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As seasonal football kits are unveiled every year ahead of the start of a team’s upcoming campaign, adidas finally asks “It’s Blue, What Else Matters?” with regards to its new uniforms for Chelsea FC. Founded in 1905 on the so...