Virgil Abloh Wants Pics of Your Customized Chucks

Winning photos will be on display at Nike’s “Off Campus” in NYC.

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To promote the forthcoming Virgil Abloh x Nike footwear collection, Virgil took to Twitter to announce a “PSA” that centers upon the translucent Converse Chuck Taylor from the anticipated range. To put it plainly, the designer wants you to send him photos of your DIY Chucks. The winning images of Abloh’s new #OFFCAMPUSCHUCKS campaign will be displayed at the Nike “Off Campus” function in New York City.

“Off Campus” is labeled as “a destination for the advancement of sport, design and innovation,” said the brand in a statement. The event is slated for launch on Wall Street from September 6 to 8. Check out the post below and view the NikeLab launch dates for the Virgil Abloh x Nike footwear collection below.

NikeLab Pre-Release Locations and Dates:
New York City: September 9-13
London: September 18-22
Milan: September 21-25
Paris: September 26-30

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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