K-Swiss has teamed up with young entrepreneurs, Anwar Carrots, Coco & Breezy, Elliot Tebele a.k.a. @f**kjerry, and Karen Civil for its fall/winter Generation K campaign. Combining K-Swiss’s signature design and sophisticated athletic references, the Generation K collection consists of three new hero sneakers: Icon Knit, Icon 66, and Court Frasco. The LA-based footwear brand fuses athletic comfort with minimalist clean profiles that’s designed for K-Swiss’ versatile young entrepreneur. The video highlights these young and emerging entrepreneurs who have built their own brand through hard work and tenacity and is narrated by famed entrepreneur/author Gary Vaynerchuk.
Watch the inspirational video above and browse through the Generation K collection below before heading over to K-Swiss.com to purchase your favorite pair for $75-$100 USD.