K-Swiss is an American footwear company that was founded in 1966 in Los Angeles, California, founded by two Swiss brothers, Art and Ernie Brunner, who were avid skiers that were interested in tennis after moving to the USA.The firm is Korea-based, and named a new executive team to oversee all operations. In 2014, the company updated its brand identity and new marque, inspired by its heritage and playing up its tennis beginnings.
Inspired by skiing and ski boots, their first tennis shoe provided utmost support for side-to-side movement. In the 1990s, then-CEO Steven Nichols hired a number of key individuals for its marketing department, and began a marketing blitz around its products. Mindy Gale was responsible for its marketing development and oversaw major campaigns from 1997-2008, which brought the brand into the forefront of American culture. In 2013, K Swiss was bought by E-Land World Limited for $170 million USD.