ARKET Unveils More Minimalist Classics Ahead of Its Official Opening
Riffing on Scandinavian design.













Ahead of its official opening later this week, H&M Group’s ARKET has unveiled another raft of understated classics. The latest lookbook comes after the brand previewed its full 2017 fall/winter collection, and builds on the minimalist Scandinavian design of that first release. Some of the key fall/winter pieces include black and beige outerwear pieces such as macs and trench coats, as well as other staple items like light jackets, knitwear and T-shirts.
This latest release is set to drop alongside the rest of ARKET’s 2017 fall/winter collection on August 25 at the brand’s soon-to-open London flagship, with the full collection available two days earlier from the ARKET web store.
To get more of a taste of what to expect from ARKET before its opening, check out some interior images of the brand’s Copenhagen store, which is set to open later this year.