The H&M Group's New ARKET Brand Embraces the Nordic Tradition

“Functional, long-lasting design.”

By //Fashion

After the H&M Group first announced its new project back in March, the company has now introduced the debut collection from ARKET. According to Ulrika Bernhardtz, ARKET’s creative director, the new member of the H&M family will focus on “the Nordic tradition of functional, long-lasting design” and will stock ready-to-wear menswear and womenswear pieces, as well as a homeware selection and carefully curated pieces from other brands.

For its debut collection, ARKET has unveiled a selection of clean staple pieces, with strong outerwear for fall/winter being the standout pieces of the collection. The collection will drop online and at ARKET’s soon-to-open flagship in London on August 25, with prices ranging from T-shirts at £19 GBP (roughly $25 USD) to £250 GBP (around $330 USD) for a parka.

As well as announcing its latest brand, H&M has also recently unveiled its upcoming ERDEM collaboration with a Baz Luhrmann directed video.

Read Full Article
Image Credit
Arket
H&MArket

You may also like

H&M Launches Affordable New Luxury Brand
Fashion

H&M Launches Affordable New Luxury Brand

Nyden’s collaborative clothing will debut soon.
161,989 Hypes 37 Comments
Sasquathfabrix., BEAMS & Ninja Tune's Collab Embraces Techwear & Tradition
Fashion

Sasquathfabrix., BEAMS & Ninja Tune's Collab Embraces Techwear & Tradition

What a modern day Ninja would wear.
2,877 Hypes 2 Comments
Nike Is the World's Most Valuable Apparel Brand
Fashion

Nike Is the World's Most Valuable Apparel Brand

Beating out H&M, Zara, adidas and Louis Vuitton.
8,719 Hypes 14 Comments
H&M Appoints New Diversity Leader After "Monkey Hoodie" Controversy
Fashion

H&M Appoints New Diversity Leader After "Monkey Hoodie" Controversy

The retailer says its “commitment to addressing diversity and inclusiveness is genuine.”
3,827 Hypes 41 Comments
H&M Launches Young Thug's 'Beautiful Thugger Girls' Merch
Fashion

H&M Launches Young Thug's 'Beautiful Thugger Girls' Merch

Graphic hoodies in tonal black.
25,545 Hypes 14 Comments
Guerrilla Group's Netflix-Inspired Editorial Showcases New Goods in Action
Fashion

Guerrilla Group's Netflix-Inspired Editorial Showcases New Goods in Action

Take a closer look at ‘Runaway Heroes.’
2,792 Hypes 3 Comments


What to Read Next

An Exclusive First Look at Wood Wood's Football Inspired Collaboration With adidas Originals
Fashion

An Exclusive First Look at Wood Wood's Football Inspired Collaboration With adidas Originals

The birthday celebrations continue.
8,644 Hypes 0 Comments

The Latest Mini Rodini x adidas Originals 2017 Collection Features Cacti and Snakes
Fashion

The Latest Mini Rodini x adidas Originals 2017 Collection Features Cacti and Snakes

Featuring an updated take on the Gazelle.

A First Look at the Junya Watanabe x The North Face x Karrimor 2018 Spring/Summer Collaboration
Fashion

A First Look at the Junya Watanabe x The North Face x Karrimor 2018 Spring/Summer Collaboration

You probably thought it was just a backpack.
30,271 Hypes 0 Comments


French Montana Spent $300K USD on the Music Video For "Unforgettable"
Music

French Montana Spent $300K USD on the Music Video For "Unforgettable"

High risk, high reward.
11,634 Hypes 0 Comments

Know Wave Teams up With MoMA PS1 to Celebrate Warm Up Radio's 20th Season
Fashion

Know Wave Teams up With MoMA PS1 to Celebrate Warm Up Radio's 20th Season

With branded T-shirts and long-sleeve crewnecks.
4,892 Hypes 0 Comments

Parra Unveils a New Graphic-Heavy Capsule Collection
Fashion

Parra Unveils a New Graphic-Heavy Capsule Collection

“By Parra, Amsterdam.”
3,656 Hypes 0 Comments

More ▾