uniform experiment's 2017 Fall/Winter Campaign Video Will Trigger a Whirlwind of Emotions

Set against Tokyo’s urban backdrops.

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Fashion
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Hirofumi Kiyonaga has launched a campaign video for uniform experiment’s 2017 fall/winter collection. The nearly two-minute clip will elicit varying emotions from happy to heartbreaking. There’s a spritely scene of a model playing with a Dalmatian pup and then the video makes a complete 180 in one sorrowful sequence set against nighttime Tokyo.

The assemblage depicted culls the Japanese label’s sporty streetwear aesthetic, spanning track jackets, raincoats, crewneck sweaters, and trousers embellished with its notable column of stars graphic. Conversely, there are also varying takes on formal wear including button-down shirts, flannels, as well as suit pants for the sartorially-inclined.

Watch the campaign video above plus stay tuned for more details.

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SOPH.

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