A First Look at the Billionaire Boys Club EU 2017 Fall/Winter Lookbook

In collaboration with Night Lovell.

Fashion
5,581 Hypes 0 Comments

Flying on a familiar Billionaire Boys Club trajectory, with aerospace-themed photography and galactic prints taking pride of place, the brand’s 2017 fall/winter collection is both a further refinement and considerable development of its signature aesthetic. Drawing on a long running obsession with NASA, designs across the collection feature everything from pre-mission photography to complex technical equipment such as the Hollow Cathode Assembly power processing units used in the plasma generators powering the International Space Station. The drop features a full selection of products — taking in T-shirts, military-influenced jackets, down quilted outerwear, oversized fleeces and space-camo jersey — with standout pieces including a reflective hooded jacket and an all-over galaxy print puffa jacket with matching pants.

Where the collection deviates from the norm, however, is in the jarring starkness of its accompanying imagery. Contrasting heavily with the bold prints and colors of the products, the lookbook — a global collaboration lead by Night Lovell and produced in Moscow by Kixbox — presents a White Cube-esque aesthetic where the pieces are given room to breath, but which simultaneously creates a powerfully disorientating effect. You can take a look at the shots above, and cop the collection now from the newly refitted Billionaire Boys Club store in London’s Soho.

Billionaire Boys Club

36 Marshall St,
Carnaby,
London
W1F 7EY

Read Full Article
Image Credit
Pavel Kryukov
Stylist
Ildar Iksanov

What to Read Next

This Chairless Chair Is Perfect for the Drop Queue
Design

This Chairless Chair Is Perfect for the Drop Queue

You’ll never be uncomfortable while waiting for grail items ever again.

KAPITAL Drops a New Line of "Rat Brand" Bandanas
Fashion

KAPITAL Drops a New Line of "Rat Brand" Bandanas

“Bring home the bacon.”

HYPEBEAST Magazine Issue 18: The Sensory Issue
Fashion 

HYPEBEAST Magazine Issue 18: The Sensory Issue

We explore the five senses with Hajime Sorayama, Gorillaz, Alexander Wang and Nepenthes founder Keizo Shimizu.


PUMA Launches the Tsugi Blaze EvoKNIT
Footwear

PUMA Launches the Tsugi Blaze EvoKNIT

The evolution of the Tsugi sneaker.

FILA's "Colors" Pack is a Fitting Tribute to the 1990s
Footwear

FILA's "Colors" Pack is a Fitting Tribute to the 1990s

The Original Tennis and the F-13 both feature.

I Love Ugly's New Collection Pays Homage to Its New Zealand Roots
Fashion

I Love Ugly's New Collection Pays Homage to Its New Zealand Roots

Entitled Titirangi, after the founder’s hometown.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.