KAPITAL Drops a New Line of "Rat Brand" Bandanas

“Bring home the bacon.”

By
Fashion
2,593 Hypes 0 Comments

Japanese brand KAPITAL has released a new capsule collection of bandanas with a unique, somewhat tongue-in-cheek “Rat Brand” theme. The range is a riff on the famous Elephant Brand collection of bandanas, which are deemed highly valuable in collector circles. Kiro Hirata, the brand’s designer, is a known fan and collector of bandanas, so the fact that he’s decided to pay homage is a pleasant surprise. The rat brand collection features a selection of graphic prints, including a tattooed figure wearing KAPITAL jeans and one slogan-led piece with “herculean strength, bring home the bacon! POWER bandanna, KICK ASS for real for real” embroidered on it.

KAPITAL’s selection of “Rat Brand” bandanas are available from HAVEN shop, costing $35 USD each. For more from the brand, check out the lookbook for their 2017 Fall/Winter line.

Read Full Article
Image Credit
KAPITAL

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1158 Users Online

What to Read Next

HYPEBEAST Magazine Issue 18: The Sensory Issue
Fashion 

HYPEBEAST Magazine Issue 18: The Sensory Issue

We explore the five senses with Hajime Sorayama, Gorillaz, Alexander Wang and Nepenthes founder Keizo Shimizu.

PUMA Launches the Tsugi Blaze EvoKNIT
Footwear

PUMA Launches the Tsugi Blaze EvoKNIT

The evolution of the Tsugi sneaker.

FILA's "Colors" Pack is a Fitting Tribute to the 1990s
Footwear

FILA's "Colors" Pack is a Fitting Tribute to the 1990s

The Original Tennis and the F-13 both feature.


I Love Ugly's New Collection Pays Homage to Its New Zealand Roots
Fashion

I Love Ugly's New Collection Pays Homage to Its New Zealand Roots

Entitled Titirangi, after the founder’s hometown.

The Converse One Star Is Getting a Perforated Leather Revamp
Footwear

The Converse One Star Is Getting a Perforated Leather Revamp

Keeping it clean.

Stüssy Unveils Its "World Tour" Capsule for Summer
Fashion

Stüssy Unveils Its "World Tour" Capsule for Summer

The classic graphic comes in new colorways.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.