Stüssy Goes "Down by the Rio" for Its 2017 Summer Editorial

An editorial befitting the brand’s easy cool direction.

Fashion
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Popular streetwear imprint Stüssy continues its image story for the 2017 summer season. With warm weather in mind, the imprint showcases its colorfully bold and print-heavy offerings. There are multi-hued stripes, wild camo patterns, as well as a text-printed coat. Pastel-pink dominates this editorial in the form of tops, hoodies, trousers and sweats. As a whole, the range is as versatile as ever for Stüssy and fans will have proper options for any day of the hotter season.

Take a look at the “Down by the Rio” editorial above and shop the items now at Stüssy online.

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Hypebeast Zh
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Bibi Cornejo-Borthwick
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Tom Guinness
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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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