Earlier this year, we caught wind of Justin O’Shea’s announcement to start a brand new menswear line shortly following his departure from Italian luxury brand Brioni. In our first look at SSS World Corp, the enigmatic street style star opted to present his 2018 spring/summer offering in three separate showings — a morning press display, lunch exhibit and an evening layout — during the Paris Fashion Week festivities. Dubbed “Aloha From Hell,” the lineup explores O’Shea’s love for finely cut suiting options doused with a heavy spattering of tropical-themed prints. An accurate extension of the designer’s flamboyant personality, vivid leopard prints and bold hula girl designs found ways onto button-down tops and neckties, adding colorful vibrance to a host of classic staples.
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