Justin O'Shea Debuts New Luxury Streetwear Label Called SSS World Corp

In a similar vein to OFF-WHITE, Vetements and Gosha Rubchinskiy.

By
Fashion
4,825 Hypes 0 Comments

Last October, Justin O’Shea stepped down from his creative director role at Brioni; the bearded street-style guru had only spent a total of six months at the Italian luxury brand. Following his exit is O’Shea’s recent announcement of the launch of his own high-end menswear brand, dubbed SSS World Corp, which he suggests will be in a similar vein to OFF-WHITE, Vetements and Gosha Rubchinskiy.

“You take what Demna [Gvasalia’s] doing at Vetements, they’re doing whatever they want and they’ve now paved the way because they stayed on their own trajectory,” O’Shea expressed to Business of Fashion. “That [attitude] is lacking in menswear compared to womenswear and that’s where I found my relevance.”

SSS World Corp will be backed by 032c. More precisely, the Berlin-based publication’s own founders, Joerg and Maria Koch, will offer insight alongside production and manufacturing assistance for the luxury streetwear label. The graphic-heavy wares will span outerwear and soft goods, suiting, swimwear and footwear, as well as jewelry.

All in all, O’Shea’s creative vision for SSSWC is rooted in “contradiction and something which makes [consumers] feel like they’re getting individuality rather than something that’s a blank approach,” he told BoF. More simply put: “People don’t want to buy into a label, they want to buy into an idea.”

Check out O’Shea’s SSS World Corp announcement via Instagram below and then let us know your thoughts.

Read Full Article
Photographer
Stéphane Feugère/WWD

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1292 Users Online

What to Read Next

Jordan Brand Unveils Its Cleanest 31 Yet
Footwear

Jordan Brand Unveils Its Cleanest 31 Yet

The perfect 31 for summer.

'Master of None' Season 2 Trailer Shows Aziz Ansari Having a Blast Abroad
Entertainment

'Master of None' Season 2 Trailer Shows Aziz Ansari Having a Blast Abroad

Dev faces some new personal challenges after his travels.

Here Are All the Winners of the World's 50 Best Restaurants of 2017
Food & Beverage

Here Are All the Winners of the World's 50 Best Restaurants of 2017

New York City’s Eleven Madison Park takes number one.


IAMSU! Shares New Video Single, "Nada"
Music

IAMSU! Shares New Video Single, "Nada"

The ‘Boss Up 2’ mixtape is coming soon.

A First Look at the NEIGHBORHOOD x Helinox 2017 Spring/Summer Collection
Design

A First Look at the NEIGHBORHOOD x Helinox 2017 Spring/Summer Collection

Bushcrafters, rejoice.

Japan Is Getting a Special "Admiral Blue" Corvette
Automotive

Japan Is Getting a Special "Admiral Blue" Corvette

Only five production models exist.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.