Off The Hook and the NBA Come Together to Celebrate Quebec's Basketball Culture
Dubbed, “Chez Nous C’est la NBA.”
Canadian menswear outpost Off The Hook has linked up with the NBA for a special capsule collection. Known as the “Chez Nous C’est la NBA,” the range sees a roster of T-Shirts meant to celebrate basketball culture in Quebec — the tees pay homage to the neighborhoods in the city that “live and breathe” basketball: Saint-Leonard, Petite-Bourgogne, Côte-des-Neiges, and the West Island are all printed on the tops with special colorways. Montréal finishes off the capsule with a red tee.
Moreover, the lookbook above was shot in the respective courts of each town represented. The collection will be available in-store and online from Saturday, June 10th.
