Off The Hook and the NBA Come Together to Celebrate Quebec's Basketball Culture

Dubbed, “Chez Nous C’est la NBA.”

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Fashion
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Canadian menswear outpost Off The Hook has linked up with the NBA for a special capsule collection. Known as the “Chez Nous C’est la NBA,” the range sees a roster of T-Shirts meant to celebrate basketball culture in Quebec — the tees pay homage to the neighborhoods in the city that “live and breathe” basketball: Saint-Leonard, Petite-Bourgogne, Côte-des-Neiges, and the West Island are all printed on the tops with special colorways. Montréal finishes off the capsule with a red tee.

Moreover, the lookbook above was shot in the respective courts of each town represented. The collection will be available in-store and online from Saturday, June 10th.

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Off The Hook

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