Heron Preston's 2018 Spring/Summer "SHOW HOUSE" Embodies Suburban Perfection

Graphic heavy with memories of San Francisco within.

Fashion
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Heron Preston has unveiled his second collection at this year’s Paris Fashion Week Men’s. The 2018 spring/summer range is a reflection of Preston’s artistic inspirations including ceramic artwork by Jeff Koons as well as “memories of paintings in display homes in the Northern California suburbs,” as stated in a press release. As for the show’s moniker, the inspiration for “SHOW HOUSE” is rooted in model homes found in the suburbs that imbue a sense of haunting perfection. More precisely, “Memories of walking through a show house when his parents moved to the suburbs of San Francisco inspired the graphics in this collection.”

The warm-season range is graphic-heavy, culling images as well as the text of fruits embellished on a myriad of premium wares. Additionally, pictograms of baseballs, rattlesnakes, kittens, as well as new iterations of the Heron Bird painted by artist John James Audubon are observed throughout the assemblage. Menswear pieces are filtered through utilitarian design cues while womenswear items are rendered in oversized constructions. Key garments include a color-blocked rain jacket, the “Martha” T-shirt in dark blue, police pants as well as quick-release belts in tonal black.

View the entire collection above and head over to Heron Preston’s official website to learn more.

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