G-Dragon Shows Us How He Rocks His Gabrielle Bag in Chanel's Newest Campaign Video

The K-Pop artist joins Kristen Stewart, Willow Smith, Cara Delevingne, and Pharrell Williams.

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G-Dragon is the newest face of Chanel‘s Gabrielle bag ad campaigns. Previously, celebrities such as Kristen Stewart, Willow Smith, Cara Delevingne and Pharrell Williams got their turns to push the French fashion house’s “unisex” bag into the limelight, but now the label pivots to the massive K-pop star. In the video, we see Dragon preparing for a big show — he’s relaxing, meditating, and making his way in-and-out of chaotic situations with the Gabrielle bag over his shoulders.

G-Dragon is widely known for his eclectic style and it makes sense why Chanel has tapped him for the campaign. Not only does he bring a type of newness and versatility to the accessory, but he can also reach the ever-expanding Asian luxury consumer.

Watch the video above and let us know your thoughts.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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