Nike Reveals FC Barcelona's Bold New 2017/18 Away Kit
Swathed in vivid blue.
Nike continues to roll out new kits for international football clubs. The brand’s latest designs belong to F.C. Barcelona, the squad led by superstars Lionel Messi and Neymar Jr. Though the club’s usual colors are red and royal blue, Nike’s new away kits are a bold baby blue color. On the left side of the kit, there’s a blue vertical stripe and on the right, there is a red one — a nod to the club’s traditional colors.
There are other symbolic details inspired by Barcelona’s rich history and culture, including the words “Barca” on the inside of the right sleeve and “Forca” (Catalan for ‘strength’) on the left inner sleeve. The club’s crest rests on the left chest, while Nike’s Swoosh sits on the right. This season, the kits will also include Japanese e-commerce titan Rakuten’s name printed across the chest. The company paid nearly $235 million USD to stamp its name on the front of Barcelona‘s jerseys for the next four years.
Nike is calling its latest kits the “most technologically advanced ever.” By incorporating AeroSwift tech, the kits are now 10% lighter, 50% more stretchable, and they dry sweat 25% quicker than older versions. Each kit is also made using close to sixteen recycled plastic bottles. Check out the images above and on July 1 head to Nike.com/FCB to pick up your own.
