Take a Look at Barcelona's New Kit for the 2017/2018 Season

An update of the iconic Blaugrana.

Sports
5,984 0 Comments

F.C. Barcelona has announced an update of its iconic kit for the upcoming 2017/2018 season. The new kit features the club’s classic red stripes on a royal blue background, also known as the Blaugrana, as well as detailing inspired by the club’s history and culture. This detailing includes a Catalan flag on the collar, as well as the word “Força” (Catalan for ‘strength’) on the inner right sleeve and “Barça” on the inner left.

The kit also features some of Nike’s top technological innovations, including a geometric pattern of engineered knit zones that enhance the fit for the players, an expanding red stripe down the side of the kit to maximize ventilation, and socks featuring Nike Grip technology. The Swoosh has also continued its commitment to sustainable technology, with each kit being made using 16 recycled plastic bottles.

Another new feature of the kit is the addition of Rakuten as the club’s sponsor. The Japanese e-commerce company was announced as Qatar Airways’ replacement last year, after agreeing a deal that will see it pay Barcelona roughly $235 million USD over the next four years. Rakuten has been trying to get involved in soccer for a while, and apparently offered Manchester City a record breaking sponsorship deal, although that fell through when Rakuten tried to force the club to swap its traditional sky blue colors in favor of the red more associated with the club’s fierce rivals, Manchester United.

The 2017/2018 Barcelona home kit is dropping on June 1, and will be available from Nike’s online store and official retailers.

Read Full Article

What to Read Next

Take a Look at the Nike Ja 1 "Seasonal"
Footwear

Take a Look at the Nike Ja 1 "Seasonal"

Coming this spring.

Take a Look at the Nike LeBron 21 "Multi-Color"
Footwear

Take a Look at the Nike LeBron 21 "Multi-Color"

Coming later this year.

Take a Look at Apple’s New Store in Shanghai
Design

Take a Look at Apple’s New Store in Shanghai

Offering a skywalk with views of the Jing’an Temple.


Jordan Brand Is Reportedly Collaborating With a Premier League Club on New Kits for Next Season
Sports 

Jordan Brand Is Reportedly Collaborating With a Premier League Club on New Kits for Next Season

With the two reported clubs being Chelsea and Tottenham Hotspur.

UNDERCOVER Creates Merchandise for CAN and Fictional Band PUNK FLOYD
Fashion

UNDERCOVER Creates Merchandise for CAN and Fictional Band PUNK FLOYD

UNDERCOVER RECORDS.

'Sneakers': The Definitive Book on Kicks Is Coming in October
Footwear

'Sneakers': The Definitive Book on Kicks Is Coming in October

Everything you ever wanted to know about sneakers.

KITH Joins Forces With adidas Soccer for Multidimensional Apparel and Sneaker Collection
Fashion

KITH Joins Forces With adidas Soccer for Multidimensional Apparel and Sneaker Collection

The collaboration includes apparel and three co-branded COPA footwear silhouettes.

2 Chainz Drops Album Tracklist and New Track '4 AM' With Travis Scott
Music

2 Chainz Drops Album Tracklist and New Track '4 AM' With Travis Scott

Check out all the features for ‘Pretty Girls like Trap Music.’

Custom Lifestyle by Hamid Holloman Reveals Its “Highs and Lows” Collection
Fashion

Custom Lifestyle by Hamid Holloman Reveals Its “Highs and Lows” Collection

Creatively influenced from the positive and negative charges of life.


FILA Shares an "All American" Memorial Day Pack
Footwear

FILA Shares an "All American" Memorial Day Pack

Featuring two sillhouettes, the classic Cage and the Mindbender.

adidas Originals Reveals Its Monochromatic Leather Gazelle Collection
Footwear

adidas Originals Reveals Its Monochromatic Leather Gazelle Collection

“Triple Black” and “Triple White.”

A Look at the Hiroshi Fujiwara x Starbucks Collaborative Coffee Set
Design

A Look at the Hiroshi Fujiwara x Starbucks Collaborative Coffee Set

Debuting across Japan next month.

Stüssy Reveals a Trio of Shirt Designs From Its Artist Series With Harumi Yamaguchi
Fashion

Stüssy Reveals a Trio of Shirt Designs From Its Artist Series With Harumi Yamaguchi

Stüssy’s sexy side.

The Fuze Smart Card Can Replace up to 30 Credit Cards
Tech & Gadgets

The Fuze Smart Card Can Replace up to 30 Credit Cards

Lighter wallet with same financial punch.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.