Fashion Buyers & Journalists Were Into Balenciaga's 2018 Spring/Summer Collection

“Gvasalia’s Balenciaga isn’t a lifestyle brand. It’s a branded lifestyle.”

By //Fashion 

We continue our series of behind-the-scenes reviews with a look at Balenciaga’s 2018 spring/summer collection. Demna Gvasalia’s time as the brand’s artistic director continues with this range, which saw the brand showcase outdoors — specifically in the woods of Bois de Boulogne. Once again, we spoke to an assortment of buyers and journalists to see just what they thought of the collection, which is also available to pre-order right now.

Balenciaga Spring/Summer 2018

“Oh wait, it’s gone all ‘Chernobyl chic’ again.”

Anonymous Buyer

“SS17 screamed Lotta Volkova; stylist, muse, creative director. AW17 though was a revelation: the Triple S sneaker which, all of a sudden, made Ozweegos look tame, the Kering hoodie and, of course, the Bernie Sanders iconography. And it looked wicked. Relevant and to the point. Not weird, like a Russian hitman or the lead singer of a 1980s Eastern Bloc equivalent of Duran Duran. The tailoring was still odd, but the stuff that wasn’t city worker was strong. I was actually quite excited about what Gvasalia’s summer wardrobe would look like. Oh wait, it’s gone all ‘Chernobyl chic’ again. Hello skinny trousers. Hello strange men. Oh there are children this time? Like when Margiela did that show for SS90. They’re the fathers? Why do they look like they shouldn’t be anywhere near a school?

Balenciaga looks that bit more refined and sumptuous than Vetements though. It’s luxury after all. In the same manner that Karl Lagerfeld’s own product is terrible, and everyone wants to buy Chanel (because it’s Chanel not because of Karl), people will buy Balenciaga. Only Demna is no Karl, and this is a very good thing indeed.”

Anonymous Buyer

“The past few seasons of Balenciaga has seen the clothing become a bit more refined and a bit less extreme. The first season was a tough sell as the shapes were so overboard they scared the customer. But lately there’s been a rise in pieces that have the Vetements-spirit with an added sense of luxury.

When we’re in France, we usually walk through Colette and see how customers react to the clothing. It was hard to ignore just how excited the general customer is by the products. It took a while for them to come round to it but we think they’ve done so. It’s not for everyone, but luxury never is. For us, and hopefully for our customer who’s ready for it, it’s a definite purchase.”

Balenciaga Spring/Summer 2018

“Slightly eccentric casual clothing that someone like my dad would wear to a summer barbecue”

Anonymous Buyer

“For us, Balenciaga has always been slightly more interesting than Vetements. There’s still that edge there, but it’s not dialled to 11 like it is with Gvasalia’s own brand. It’s luxury, but in an interesting way that doesn’t just scream ‘man with more money than sense.’ We haven’t bought previous seasons, but we’ll be trying to get our hands on it this season.”

Greg K Foley, Journalist

“Sometimes I feel like it’s unfortunate that Demna Gvasalia’s work at Balenciaga has been so intertwined with his output under Vetements. His work seems heavily informed by a fascination with the ordinary and everyday, which makes a lot more sense when it’s applied to a prestigious, historic fashion house like Balenciaga. It challenges and deconstructs our idea of what high fashion can or should be. Between Balenciaga’s pop-up takeover at colette selling sleeping masks, cigarette lighters, mountain bikes and more, and this SS18 presentation set in a forest, loaded with sportswear and slightly eccentric casual clothing that someone like my dad would wear to a summer barbecue, it seems like Gvasalia is reconfiguring an approach to fashion a lot of brands have been doing for a few years now. Gvasalia’s Balenciaga isn’t a lifestyle brand. It’s a branded lifestyle.”

For more Paris Fashion Week news, we also received reviews of VLONE and Vetements from a mix of fashion industry insiders.

Read Full Article
Image Credit
Monica Feudi/Indigital.tv
BalenciagaParis Fashion Week Men'sParis Fashion Week Men's 2018

You may also like

Balenciaga's Spring/Summer 2018 Collection Is Available to Preorder
Fashion

Balenciaga's Spring/Summer 2018 Collection Is Available to Preorder

Featuring a $5600 USD leather jacket.
9,872 Hypes 4 Comments
Will Chunky Sneakers Still Be a Thing in 2018?
Fashion 

Will Chunky Sneakers Still Be a Thing in 2018?

Top buyers from the world’s biggest stores weigh in.
45,429 Hypes 43 Comments
Needles Spring/Summer 2018 Dives Into Retro '70s for New Editorial
Fashion

Needles Spring/Summer 2018 Dives Into Retro '70s for New Editorial

Velour, jacquard and whiskey.
5,340 Hypes 1 Comments
Balenciaga Takes a Nostalgia Trip for Spring/Summer 2018 Campaign
Fashion

Balenciaga Takes a Nostalgia Trip for Spring/Summer 2018 Campaign

Demna Gvasalia goes beyond retro.
9,213 Hypes 0 Comments
Bottega Veneta Weaves Architecture and History Into Its Spring/Summer 2018 Collection
Fashion 

Bottega Veneta Weaves Architecture and History Into Its Spring/Summer 2018 Collection

A reinterpretation of en vogue sportswear trends.
4,446 Hypes
YMC Reveals New "Wish You Were Here" Postcard Campaign
Fashion

YMC Reveals New "Wish You Were Here" Postcard Campaign

Showcasing its holiday-themed capsule.
2,137 Hypes 0 Comments


What to Read Next

Jordan Brand Is Bringing Back the Alpha Trunner
Footwear

Jordan Brand Is Bringing Back the Alpha Trunner

Another Trunner model makes a comeback.
985 Hypes 0 Comments

Future Tours the World and Parties With Stars in New "Right Now" Video
Music

Future Tours the World and Parties With Stars in New "Right Now" Video

The Freebandz crew hits the road.
1,818 Hypes 0 Comments

Lucas Puig's Primeknit-Constructed adidas Collab Returns in Khaki
Footwear

Lucas Puig's Primeknit-Constructed adidas Collab Returns in Khaki

Complete with a gum rubber outsole.
3,526 Hypes 0 Comments


A$AP Mob's Cozy Boys Unleash "F*ck Cozy Boys II" Mix
Music

A$AP Mob's Cozy Boys Unleash "F*ck Cozy Boys II" Mix

Keep it cozy for the summer.
7,728 Hypes 0 Comments

Ronnie Fieg Unveils Upcoming DSM x New Balance Collaboration
Footwear

Ronnie Fieg Unveils Upcoming DSM x New Balance Collaboration

Adapting to any fit.
3,771 Hypes 0 Comments

Grailed Partners With Idol Brooklyn on yet Another Impressive Influencer Sale
Fashion

Grailed Partners With Idol Brooklyn on yet Another Impressive Influencer Sale

Users can now shop store founders Alex Kasavin, Daniel Franco and Wei Du’s carefully curated archive.
3,763 Hypes 0 Comments

More ▾