colette is a renowned Parisian boutique founded in 1997 by Sarah Andelman and her mother, Colette Roussaux. The boutique is known for engaging in numerous, highly coveted collaborations with both high-end and streetwear brands, along with lifestyle and streetwear labels. Notable collaborations include Chanel, Hermès, Ladurée, Nike and adidas. Its aim was to reinvent the concept of retail, playfully blending fashion, design, art and culture. It is a multi-brand retailer that comprises of fashion, technology, beauty and other miscellaneous items. colette has the space spans three levels over 700 square meters which offers a wide variety of products, along with a water bar that serves food and drinks. The retail space has become a mainstay in contemporary retailing and is often a destination for new products and brands, with exclusives often hard to find elsewhere. colette also features a gallery space to host art exhibitions.