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colette is a renowned Parisian boutique founded in 1997 by Sarah Andelman and her mother, Colette Roussaux. The boutique is known for engaging in numerous, highly coveted collaborations with both high-end and streetwear brands, along with lifestyle and streetwear labels. Notable collaborations include Chanel, Hermès, Ladurée, Nike, and adidas. Its aim was to reinvent the concept of retail, playfully blending fashion, design, art, and culture. It is a multi-brand retailer that comprises of fashion, technology, beauty and other miscellaneous items. colette has the space spans three levels, which offers a wide variety of products along with a water bar that serves food and drinks. The retail space has become a mainstay in contemporary retailing and often a destination for new products and exclusive brands that are often hard to find elsewhere. colette also features a gallery space to host art exhibitions.