Apple's New App Store Is Beautifully Intuitive

Will launch with iOS 11.

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Tech
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Apple has unveiled a new redesigned App Store today in addition to all its hardware updates which include an iMac Pro, upgraded MacBooks and Siri Speaker. First launched in 2008, the App Store has had over 180 billion app downloads and over $70 billion USD paid out to developers. The new update completely changes the user interface of the Store and adds tabs (Today, Games, Apps, Updates) to the mix as well as stories, interviews and tips.

Opening the Store, the user is greeted with the Today tab which cultivates everything current into one space. Apple promises that Today will feature exclusive premieres, new releases, all-time favorites and recommended tips and how-to guides. Games will receive a dedicated tab for occasional and hardcore mobile gamers while Apps will have 24 categories worth of tools from photography to banking to social media. Finally, Updates will let you see how your favorite app has changed when hit with a new update. In-app purchases will show up on an app product page and in search results which will lead directly into an app afterwards.

Philip Schiller, Apple’s senior vice president of worldwide marketing had this to say today:

Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week. Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.

App Store’s redesign will be available with iOS 11 which is open to devs starting today and a public beta later this month.

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Apple

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