Siblings Cindy and Dae Lim have just launched a new smokewear brand called Sundae School. The Seoul-based brand is inspired by the rolling and smoking of cannabis and its first lookbook titled “Chapter 1: Genesis” explores the culture through the lens of the biblical story of creation. From day 1 through day 7, we get a look at the apparel and accessories in the collection which includes caps, tees, hoodies, denim jackets, patches, and a tin box. The brand’s unique take on the cannabis culture correlates to their love of puns and the upbringing of its founders, who were raised under the careful watch of a tiger mom.
Check out the lookbook above and head over to sundae.school to pick up your gear now.