You Can Now Purchase Heron Preston's 2017 Fall/Winter "For You, the World" Collection Online

For those who can’t make it to the pop-ups.

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For those who couldn’t make it to Heron Preston’s 2017 fall/winter “For You, the World” collection pop-up launch at Moscow’s KM20, the collection is now available at select online retailers. Coach jackets, sweaters, T-shirts, bags and caps from Preston’s high-visibility neon color scheme seasonal collection recently abruptly appeared on various retail sites. Originally believed to be exclusive to upcoming pop-ups in Moscow, Tokyo, Milan, Seoul, New York, Paris and London, Preston’s elusive label built upon sustainability is now available worldwide. Retailing between $139 USD and $699 USD, Heron Preston’s 2017 fall/winter “For You, the World” collection is available now at retailers like END. and SSENSE.

Also, make sure to check out our look inside Heron Preston’s KM20 pop-up shop.

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