Inside the fragment design x Louis Vuitton NYC SoHo Pop-Up Store
The shop is open now until June 30.
The continued tour of Hiroshi Fujiwara‘s imprint fragment design bestowing the historic Louis Vuitton Malletier hit NYC today, with a clean display of the collaborative items making an impact in the tourist-heavy SoHo district. The store, while modest in size, is currently holding the vast majority of the monotone monogrammed pieces previewed both in London and Tokyo. Standout pieces include the special keepall bag at 45L sizing — sold only at the pop-ups — and the wide range of accessories that include the iPhone trunk cases, pouches with iridescent chains, a special set of pin badges, and more. In addition, the ubiquitous “Louis V. & the Fragments” varsity jacket was on display, along with collared shirts, all-over short-sleeves and jeans that, with studding, gave fans of HF a quick reminder of the good ol’ Fenom days. 3M detailing, iconic LV quality, and the subtly that Hiroshi knows best makes this one of the best collaborations between streetwear and high fashion before Supreme arrives.
The pop-up store is now open until June 30 at the address below. Items will hit select Louis Vuitton stores nationwide on May 5, as well as online for the RTW pieces.
fragment design x Louis Vuitton NYC SoHo Pop-Up Store
122 Greene St.
New York, NY 10012
Monday-Saturday 11 a.m.-8 p.m. EST
Sunday 12 p.m.-6 p.m. EST
