fragment design x Louis Vuitton's Opening Night Had A$AP Rocky, Kim Jones and Newly Revealed Products

Complete with subway train car and music record shop.

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The much-anticipated fragment design x Louis Vuitton pop-up shop unveiling happened yesterday at Tokyo’s Mass & Ba-tsu Art Gallery. After photos were teased that the space would have a makeshift subway car centerpiece, it turns out that the extravagant setup also includes a music record shop. Kim Jones, menswear director at LV, was in attendance as well as A$AP Rocky, Edison Chen, Yoon and Verbal of AMBUSH, and of course, Hiroshi Fujiwara.

Furthermore, guests were treated to a slew of other experiences. There were video art installations, an on-the-spot custom expert, as well as a bevy of products — some never seen before. In addition to items already previewed, there were new offerings in the form of sneakers, watches, a guitar case, trunks, and a fragment design x LV monogrammed turntable plus case to coincide with the vinyl shop.

Take a look at the photos above and below to see what went down.

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Yusuke Tanaka/Hypebeast
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Yasuhisa Ishii/@leicaology
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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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