2016 sneakers sales figures have started to roll out and adidas is sitting pretty at the top. Matt Powell, a Sports Industry Analyst at market researchers the NPD Group, tweeted the following top 10 in terms of U.S. sales dollars in 2016:
2016 top 10 US shoes, $$ rank: SUPERSTAR, JORDAN XII, Chuck LOW, ROSHE , HUARACHE, REVOLUTION, FREE RN, JORDAN XI, AIR FORCE 1 LOW, KYRIE 2 https://t.co/Obgr2Sih8l
— Matt Powell (@NPDMattPowell) April 3, 2017
The Three Stripes’s retro silhouette sits atop the ranking, followed by the Jordan XII; Converse Chuck Taylor Low; then four straight Nike entries in the Roshe Run, Huarache, Air Revolution and Free Run; the Jordan XI, the classic Air Force 1 Low and the Nike Kyrie 2.
Powell told Quartz that the ranking was an ouster of sorts for adidas: “This is the first time a Nike product had not been on top in more than a decade.” Furthermore, Powell notes that Nike’s slippage is “a testament to [Nike's] struggles in its US wholesale business.”
For more, be sure to check out our retrospective on how the Three Stripes’ stock and resale value has changed over the years.
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