Purlicue's 2017 Spring/Summer Collection Challenges Conventional Ideas of Design

“The Fake” range mimics details from other brands.

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Purlicue has just released a lookbook for its 2017 spring/summer collection. The range boasts a wide range of pieces that will bode well with some of today’s hottest style trends. Also called “The Fake” collection, the whole roster is practically a rip on a lot of designer Su WuKou’s favorite items from other brands. According to the label:

The only original design from “The Fake” collection, is the hangtag that comes with the pieces. The hangtag includes the patterns of a non-manufactured piece from the collection, which allows buyers to create a garment which is another degree of plagiarizing.

It’s a pretty bold move by the design house but in this day in age where parodies and ironic collaborations are big in the industry, collections like these are not too surprising.

Take a look at the images above and shop the entire lineup here.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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