Off-White™'s Virgil Abloh on Designing Beyond Fashion and Choosing Toronto for a Retail Space
The renowned creative also gives some advice to those wanting to breakthrough.
The Coveteur had another chance to talk to OFF-WHITE founder Virgil Abloh on a wide range of topics. Lately, the renowned creative has been making a lot of noise with his upcoming Jordan collaboration, but in this short interview, he talks more about design and things that truly matter to him at the moment. More specifically, he expands on designing things outside of fashion and his thoughts on the comment heard around the world which came from Mr. Raf Simons.
Read some excerpts below and go here for the full interview.
On opening his retail space “Land” in Toronto:
“To me it was the idea of doing a concept–‘A.’ I like the city, and I have friends here, and every time I’ve visited I’ve had a good time. When the opportunity came to choose where in Canada to open the store, Toronto was a good fit. I like the street [we’re on], and I like the local shopping environment. I love Yorkville—it seems like it changes every time I come; there’s a little update here and there. And cool people.”
Beyond OFF-WHITE as a clothing brand:
“It is a brand. I have many ideas on different things. To me, it is just design, it doesn’t matter what it is. [Off-White] is kind of the dream right now. I am able to make decisions in real time and have things like a store or collections come out of it. [The hotel in Asia isn’t] that far developed, but I have a concept. To me, I can design a spoon, or a hotel. It doesn’t matter. I have ideas and how to make something unique to my point of view. One thing will lead to another, which can lead to… Who knows what the future could be? I am open to anything.”
A piece of advice for entrepreneurs trying to make it:
“Just do it instead of talking about it. Make something. Do something. Print it. Sell it. That is the biggest thing that I’ve learned. It is not some intellectual piece of advice; it is really simple—just do it.”
