hype cog

A First Look at the Off-White™ c/o Virgil Abloh x Air Jordan 1

Get ready for the hype.

Earlier, an Instagram account @ceelee550 (now deleted) revealed what seems to be an OFF-WHITE x Air Jordan 1 could be on its way. While no official word has surfaced, this shoe could signal an incoming frenzy for both brands. Most recently, Virgil Abloh previewed an OFF-WHITE x Air Force 1 collaboration. As of 2017, OFF-WHITE has been putting a heavy focus on hype-stirring footwear releases.

The most recent rework of the Air Jordan 1 came courtesy of the subtle “New Love” update, which arrived late last month. Earlier today, we also shined the spotlight on some OFF-WHITE x Vans custom sneakers.

Image Credit@ceelee550
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