The miadidas UltraBOOST Will Launch Exclusively at the adidas NYC Flagship With Multicolor Heel

Better than the OG?

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This past Wednesday, miadidas announced that the well-favored UltraBOOST model will be available for customization online. Now, the Three Stripes offshoot reveals that the adidas flagship store on Fifth Avenue in New York City will exclusively have the limited edition low-top sneaker for fans to personalize. The variant initially sports a rainbow heel — a nod to the highly popular OG multicolor pair that released early in the UltraBOOST legacy — with varying color options for the outsole, tongue and laces. More specifically, white, gray, black, red, orange, yellow, teal and blue schemes are offered.

The miadidas UltraBOOST will launch exclusively at the NYC flagship on March 25 and will retail for approximately $220 USD. Additionally, adidas is restocking a ton of its favored BOOST silhouettes on the same day, so be sure to pick up a few before you head over.

adidas NYC Flagship Store
565 Fifth Ave.
New York, NY 10017

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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