Here’s What Happens When HYPEBEAST and the A$AP Mob Throw a Cozy Mansion Party at SXSW
With guest appearances by Lil Yachty and Danny Brown.
Festivals are an immaculate mess of mud, sweat and music; tech conferences, on the other hand, can be stuffy, formal business affairs. Every year, Austin toes the line between both. Seizing on the melting pot of artists, creatives and media professionals flying into the city for SXSW, HYPEBEAST teamed up with the A$AP Mob, 1800 Tequila and East Dane to throw a cozy house party at a mansion on the coast of the Colorado river — sophisticated enough for a tech-savvy conference, lit enough for a music festival, just refined enough.
Guests were given access to the party via shuttle-boats that took them on a scenic trip up the Colorado. Once they disembarked, party-goers—many wearing robes of silk and terry-cloth—were met by a backyard full of activities: Sno-Cones, popcorn and cotton-candy, arcade games and a bouncy castle.
A$AP Lou and J.Scott DJ’d the proceedings against a backdrop of psychedelic Cozy Boys videos. 1800 provided cocktails at two bars. East Dane provided Aer gift-bags and Bang & Olufsen headphones, while its pop-up space showcased footwear by Raf Simons and DRKSHDW, alongside T by Alexander Wang and Public School wares. Lil Yachty and the Sailing Team milled about the DJ booth as golf-carts full of screaming girls careened up and down the mansion’s steep driveway.
“I decided I was leaving whenever the DJ played a song that wasn’t a hit… and ended up staying for an extra hour” confided 300 A&R Az Cohen
The sun went down and the night raged on, many gathering with their friends under heat-lamps, pouring floaters of 1800 into their sno-cones. All at once, a singular cackle echoed throughout the boat-house. Danny Brown had arrived, unannounced, his teeth gleaming as he posed for photos with A$AP Rocky, TyY and Himanshu “Heems” Suri; the latter noted nostalgically that this had been the first time the friends had all been in the same room in years.
Photographer Greg Noire was on hand to capture some of the action. Stay tuned for more from HYPEBEAST’s coverage of SXSW.
