Artist and originator of sneaker gas masks Freehand Profit, aka Gary Lockwood, has been placed front and centre at
Freehand recently joined with adidas as a part of their “Original is Never Finished” campaign, he states:
“You can call what I do Hip-Hop steampunk, or Hip-Hop cosplay. Whatever the spin, Hip-Hop is at the heart of it. I think of chopping up sneakers the way a DJ or producer samples a record, taking an existing art form and scratching, cutting and remixing until you have an entirely new art form.”
2017 is looking up to be a good year as adidas dominated 2016 sales that left competitors behind.
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