UNDERCOVER, AMBUSH and More Are Part of EASTPAK's Pop-Up at THE PARK • ING GINZA

Collaborative backpacks from some of Japan’s most notable names.

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EASTPAK‘s latest collaboration consists of backpacks from six of Japan’s most renowned names in streetwear: AMBUSH, UNDERCOVER, CHALLENGER, BEDWIN & THE HEARTBREAKERS, THE PARK • ING GINZA and artist YOICHIROUCHIDA. Each of them had the chance to put their own spin on the classic essential. Some took to going all out with patches, prints and chains like AMBUSH, while others like UNDERCOVER kept it simple with printed text.

The bags are part of the “DESIGN LAB” pop-up shop at THE PARK · ING GINZA, which will open starting March 4. Look through the images above and let us know if you have a favorite or two.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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