With the story of Tinker Hatfield‘s design career recently explored for Netflix’s design-based show Abstract: the Art of Design; this year’s Air Max Day festivities have proven to be larger than ever — even bringing The Vision-Airs design installation to Hong Kong’s Art Central. Following in the same avant garde design path that Hatfield started 30 years ago, Nike Air has continued to constantly make breakthroughs within the sneaker world. As the celebration of Air Max Day grows each passing year, it brings larger media activations, and most importantly an unrivaled level of fan engagement. To display the devotion that sneakerheads have for Air Max Day, we have compiled fan art in various mediums from all around the world — and the way things went this year, it wouldn’t be surprising to see more of these artists producing work directly for Nike next year.
Im proud to present the final installment of my collaboration with @nikelosangeles @nikesportswear. On 3.16 we released a coloring book starring the #SNEADS. AVAILABLE NOW @blendsla @shiekh @shoepalace @finishline #LA sportswear retailers is my fully colored version. These come as a gift w/purchase of any Air Max shoe while supplies last. Preferably a #VAPORMAX on 3.26? Id like to give a special shoutout & thank you to @satsbeha & @tambybear and the whole team @nikelosangeles for their support, investment, and trust throughout this endeavor to represent the @nike brand. This is YEARS in the making! And to you … the fans I say this. The number 1 thing people want is to be APPRECIATED. And to be appreciated, you need to do something WORTH appreciation. I have been doing #SNEADS since January 2010. My first comic was about pair of Dirty Copper Foamposites. 7 years later and with relationships that run deeper than sneakers, youve seen where Ive come from and here we are: #SNEADS x #NIKELA. There are no shortcuts. There are no plugs. Stop comparing yourself to other people. Do. The. Damn. Work. This isnt a race. Everything is EARNED. NOTHING is given. Nice guys dont need to finish first. They just need to finish. Imma get off this podium right now, But real talk, positives are crushing negatives right now and I plan to keep it that way. ✌? #airmaxday #nikela #sneads #lovewhatyoudo