adidas SPEZIAL 2017 Spring/Summer Collection Taps Into Reggae Culture With Artist Chronixx

The brand explores its Caribbean roots.

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Fashion
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The latest SPEZIAL 2017 spring/summer collection from the adidas Originals camp utilizes both the brand’s extensive sports legacy and its longstanding relationship with British and Jamaican reggae culture. Creating a range incorporating military cuts, casual sportswear and muted tones, the accompanying shoot stars Jamaican reggae artist Chronixx, and takes place in the island’s capital of Kingston. Durable army jackets, classic polo shirts and faded greens and browns effortlessly capture the look that’s become synonymous with life in the Caribbean nation.

Scroll through the shoot above, watch the film below and don’t forget to check out the reissue of the SPEZIAL New York that dropped back in January.

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Photographer
&SON/adidas

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