Supreme's New Teaser Video Shows Its Upcoming Branded Subway MetroCard in Action

The preview vid is captioned, “South Ferry.”

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Now that rumors have been squashed about Supreme being purchased by LVMH for $500 million USD, we can all come back to news that is definitely factual. With that said, it is indeed a fact that Supreme did drop a teaser vid for its upcoming 2017 spring/summer collection on Instagram.

Part of that season’s release should be the branded New York subway MetroCard that has been circulated around social media platforms. So for those looking to own the card, well, here it is — the vid shows us the commuter essential in action being slid through the turnstile. The clip, captioned as “South Ferry,” also shows us a teen wearing a Supreme backpack exploring the cavernous environments of New York’s subway system. With this teaser, we can anticipate some more 2017 spring/summer previews coming out soon.

Take a look at the video below, and in the meantime, catch our post about brands started by Supreme affiliates.

South Ferry

A video posted by Supreme (@supremenewyork) on

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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