Rumors of LVMH, the congomerate company owning Louis Vuitton, purchasing New York streetwear imprint Supreme spread like wildfire when it was announced. As fast as it reached fashion industry eyes and ears, the quicker the response came from those in-the-know that the rumors, were just that — rumors and had no factual basis. The original source claimed their “connections in the industry have come through with something far, far juicier: LVMH, the luxury conglomerate that owns Louis Vuitton, just bought Supreme for $500 million USD.”
According to Business of Fashion, “sources close to
Other respected industry figures were also quick to chime in. Vanessa Friedman of The New York Times and INYT simply put, “this is not true” on Twitter. Matthew Schneier, style reporter of The New York Times also tweeted that he “spoke to Jebbia, Supreme founder/owner,” and that the rumors were “not true.” In addition, also according to BoF, Kim Hastreiter, co-founder of Paper magazine and friend of James Jebbia captioned an image of the source’s headline with “Rumour racing around. Likely not true (yet).” So interpret Hastreiter’s caption however you want.
Conclusively, LVMH purchasing Supreme isn’t so farfetched. The Supreme x
In the end, we’ll all just have to now wait and see if LVMH will even react to the rumors. Maybe the loud rumblings around the internet caused by the unfounded announcement will persuade them to actually purchase the iconic New York skate brand.
Before everyone gets too excited about @LVMH buying Supreme — this is not true.
— Vanessa Friedman (@VVFriedman) February 9, 2017
Rumors of LVMH buying Supreme are roiling the Fuccternet today. Sorry to burst bubble: I spoke to Jebbia, Supreme founder/owner. Not true.
— Matthew Schneier (@MatthewSchneier) February 9, 2017
To refresh your memory, take a closer look at all the collaborative items Supreme and Louis Vuitton worked on here.