The Swoosh briefly mentioned its upcoming Bergdorf Goodman shop-in-shop earlier this week as a part of its New York Fashion Week festivities and now, thanks to WWD, we have our first look at the space. Located on the third floor of the Big Apple department store, the space is meant to resemble a deconstructed basketball court and couples leather, cork, and wood with white contrasts and a “New York Made” theme. Joining the Swoosh’s eight standalone NikeLab locations and four Dover Street Market shop-in-shops, the 400-square-foot space is set to be home to the likes of Riccardo Tisci’s Dunk Lux Chukka; an Italian-made, Eric Elms-customized Destroyer jacket and much more. And best of all? The shop is slated to remain open indefinitely, not just for NYFW.
“We have always admired Nike’s forward design sensibility and approach to performance and technical apparel and footwear,” said Bergdorf’s senior vice president and general merchandising manager, Melissa Lowenkron. “Their pursuit of innovative collaborations has placed them at the forefront of fashion and speaks directly to our customers’ interests and lifestyle.”
The latest NikeLab space opens its doors this Friday, February 10.
754 Fifth Ave.
New York, NY 10019