A Look Inside Bergdorf Goodman's NikeLab Shop-In-Shop

The 400-square-foot-shop opens its doors this Friday.

Fashion
4,642 Hypes 0 Comments

The Swoosh briefly mentioned its upcoming Bergdorf Goodman shop-in-shop earlier this week as a part of its New York Fashion Week festivities and now, thanks to WWD, we have our first look at the space. Located on the third floor of the Big Apple department store, the space is meant to resemble a deconstructed basketball court and couples leather, cork, and wood with white contrasts and a “New York Made” theme. Joining the Swoosh’s eight standalone NikeLab locations and four Dover Street Market shop-in-shops, the 400-square-foot space is set to be home to the likes of Riccardo Tisci’s Dunk Lux Chukka; an Italian-made, Eric Elms-customized Destroyer jacket and much more. And best of all? The shop is slated to remain open indefinitely, not just for NYFW.

“We have always admired Nike’s forward design sensibility and approach to performance and technical apparel and footwear,” said Bergdorf’s senior vice president and general merchandising manager, Melissa Lowenkron. “Their pursuit of innovative collaborations has placed them at the forefront of fashion and speaks directly to our customers’ interests and lifestyle.”

The latest NikeLab space opens its doors this Friday, February 10.

Bergdorf Goodman
754 Fifth Ave.
New York, NY 10019
United States

Read Full Article
More

What to Read Next

KFC Wants to Spice up Your Valentine's Day With a Limited Edition Fried Chicken Bucket
Food

KFC Wants to Spice up Your Valentine's Day With a Limited Edition Fried Chicken Bucket

The ChickenGram contest is here.

A$AP Rocky & 808 Mafia's Southside Have Some New Music Coming
Music

A$AP Rocky & 808 Mafia's Southside Have Some New Music Coming

Preview the song here.

Uber Is Giving Away Tickets to Public School's NYFW Runway Show
Fashion

Uber Is Giving Away Tickets to Public School's NYFW Runway Show

Here’s your chance to hit up the show this upcoming weekend.


Examining the Blueprint of the Nike Air Force 1 Sport Luxury
Footwear

Examining the Blueprint of the Nike Air Force 1 Sport Luxury

Stretching outside the lines of the hardwood.


Denzel Curry Documents Troubled Love For "This Life" Video
Music

Denzel Curry Documents Troubled Love For "This Life" Video

The Florida rapper has a story to tell.

More ▾