In an attempt level the playing field, YouTube has announced that they will now omit views from snippet videos from counting toward a song’s streaming total. The video platform has revealed that looping a few seconds or the best parts of a song does not constitute as a full listen. For example, Post Malone’s 21 Savage-featured single “rockstar” — one of the biggest singles of the year — had 40 million views on YouTube. However, the video was just a looped section of the chorus with links to stream and download posted in the description. While the song currently has many more plays than 40 million, the looped video played a role in contributing to it’s popularity and success.
A spokesperson told Pitchfork: “Loop videos that feature misleading and inaccurate metadata violate YouTube policies and we are actively working to have them removed. Further, any upload of a song intended to mislead a user (preview, truncated, looped) posted on YouTube to look like the original song will not contribute to any charts.”